Following In The Footsteps Of 4 Legendary Copywriters

These days there are plenty of new techniques brands can use to raise awareness, whether through recording engaging podcasts or creating flashy video campaigns to grab customer attention. But before social media, before the internet, before computers there was the written word. The written word was the first major advertising device and the influence is still seen today in headlines, billboards, websites and blogs.

Copywriting has had a long, successful history, and there have been many famous examples of advertisers who’ve tapped into the potential of words to engage their customers. But can their advice still be useful to modern brands?

The Chatbot Renaissance

In the past, chatbots have suffered from a bad reputation, often being associated with excessive spam and virus filled messaging. But things have now started to change, with a growing number of brands making the most of artificial intelligence and using chatbots to monetise their services.

But what is it about this new generation of chatbots that makes them so efficient and how can they be used to help businesses who are looking to amplify brand awareness?