Two of the most enjoyable things in life for me are comics and food, so when I see anything that combines both, my interest is going to be piqued. This was the case with food organisation Dole, who recently unveiled their Powering The Hero Within campaign to tie into the release of Avengers: Infinity War. The company have earned a reputation for promoting healthy eating and the new campaign follows in a similar mentality. The Comic Vault is taking a closer look into the campaign to see what makes it stand out.
To put together an effective digital marketing strategy, content is one of the most important factors for ensuring success, and that’s where copywriters come in. But coming up with ideas on a daily basis is hard, and if you’re like me, it feels like banging your head against a wall when you’re trying to come up with something to write, yet nothing remotely interesting is coming to you. When that starts happening, I find it’s helpful to put together a content report.
A content report contains the latest news and information on a specific sector. The report could be based around research for a client, or it could simply be a bank of ideas to be used in future. A content report is a useful tool for copywriters, businesses and agencies, but where do you look for the right information and how is it beneficial?
Every day, more and more digital content is churned out in an effort to grab people’s attention. Blogs, social media posts, infographics and videos are all battling it out in an information overload. No wonder some marketers are looking for other mediums to get their message across. The most popular form of storytelling has always been novels, and brands are keen to make the most of the book format. This begs the question as to whether novels can help push branded content in a new direction, and if so, how can your business make the most of it?
Being connected more than ever means brands are battling with each other to get their content shared with the wider world. Whether it’s posting on your blog, or sharing competitions on social media, you’re determined to get the kind of audience engagement that matches the quality of your content. But staying relevant can be difficult when the average consumer is bombarded with new articles and videos every day.
These days there are plenty of new techniques brands can use to raise awareness, whether through recording engaging podcasts or creating flashy video campaigns to grab customer attention. But before social media, before the internet, before computers there was the written word. The written word was the first major advertising device and the influence is still seen today in headlines, billboards, websites and blogs.
Copywriting has had a long, successful history, and there have been many famous examples of advertisers who’ve tapped into the potential of words to engage their customers. But can their advice still be useful to modern brands?