Establishing yourself as a writer can be hard, whether you’re trying to publish a novel or gain a following. Endless drafts pile up and the editing process can lead to sleepless nights. So, when there’s a platform to promote your work then you have to make the most of it. This was the case when I appeared on Whisky And Words, a new podcast dedicated to helping writers who are trying to establish themselves.
Ten years ago, the radio industry was on the decline, with marketers focused on engaging their customers with text, bright colours and eye-catching graphics. Radio hosts seemed to be clinging to an outdated medium while everyone was glued to a screen, but all that has changed with the resurgence of podcasts. Where once they were hard to find and follow, podcasts have been on the rise for the past few years, thanks to the introduction of Apple’s podcast app in 2012 and the full time integration into iOS in 2015.