Over the weekend, I appeared on Hannah’s Bookshelf, which plays on North Manchester FM every Saturday. Hosted by Hannah Kate, the show is about the world of writing and publishing. Hannah runs an independent press called Hic Dragones, and it was a pleasure to go on live radio for the first time.
Ten years ago, the radio industry was on the decline, with marketers focused on engaging their customers with text, bright colours and eye-catching graphics. Radio hosts seemed to be clinging to an outdated medium while everyone was glued to a screen, but all that has changed with the resurgence of podcasts. Where once they were hard to find and follow, podcasts have been on the rise for the past few years, thanks to the introduction of Apple’s podcast app in 2012 and the full time integration into iOS in 2015.