Every day, more and more digital content is churned out in an effort to grab people’s attention. Blogs, social media posts, infographics and videos are all battling it out in an information overload. No wonder some marketers are looking for other mediums to get their message across. The most popular form of storytelling has always been novels, and brands are keen to make the most of the book format. This begs the question as to whether novels can help push branded content in a new direction, and if so, how can your business make the most of it?
Establishing yourself as a writer can be hard, whether you’re trying to publish a novel or gain a following. Endless drafts pile up and the editing process can lead to sleepless nights. So, when there’s a platform to promote your work then you have to make the most of it. This was the case when I appeared on Whisky And Words, a new podcast dedicated to helping writers who are trying to establish themselves.