How Your Business Can Tap Into The Power Of Nostalgia Marketing

With technology advancing on a regular basis it’s easy to feel overloaded with the latest trends and sensations. No one would blame you for feeling nostalgic about simpler times when Instagram didn’t exist and Game Boys were the best thing ever. Nostalgia is a powerful force that can bring back good memories. If you’ll allow me to wax lyrical about my childhood for a moment, I remember swapping Yu-Gi-Oh cards with my mates in the playground, coming home from school to watch shows like Hey Arnold! and Recess, or gaming on the PS One.

Research has shown that nostalgia has a positive effect, with Tim Wildschut and Constantine Sedikides of the Centre for Research on Self and Identity at the University of Southampton describing the phenomenon as “far from being a feeble escape from the present” it’s “a source of strength, enabling the individual to face the future.”

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