GeekSmash Director Joe Delbridge On Combining Digital Marketing And Comics

In the modern world, digital marketing has become one of most popular methods of branding and business building. There are so many different avenues within the industry and having worked as a copywriter, I’m always on the lookout for new techniques. GeekSmash is an example of a digital marketing agency that’s doing something different because they’re catering to people who work in the pop culture industry.

It was fun to talk to GeekSmash CEO, Joe Delbridge about the message behind the agency and how it helps professional geeks. Joe talks about starting off as a blogger, growing his passion from comics and what the current status of influencer marketing is like in his opinion. 

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How Spoilers Can Be Used As An Effective Marketing Technique

When it comes to engrossing television, we’re living in a golden age of must-see series. From praying our favourite characters don’t get killed in Game of Thrones, to watching Brummies take on the Mafia in Peaky Blinders, we’ve come to expect our emotions being toyed with on a regular basis. Streaming services like Netflix provide us with access to shows that people are raving about, so it’s little wonder the weekend is spent binging on an entire series.

When a show becomes popular enough, there’s always the risk of having it spoiled. Anyone who read the A Song of Ice and Fire book series had a good idea where Game of Thrones was heading up until a couple of seasons ago. We might say we don’t like a show being spoiled, but it doesn’t stop people speculating on the future of a story or information from being leaked.

Find Friends In Lower Places With Micro-Influencers

We’ve all heard the expression bigger is better, but micro-influencers are showing why greatness comes from small things. What are micro-influencers, you ask? They’re everyday people with a passion who want to share it with others. To get more technical, micro-influencers are social media gurus with followers of anywhere between 10,000 to 100,000 on Instagram. They are at the forefront of influencer marketing, with their recommendations making a difference to the right people. Brands use them to target a niche audience rather than casting a wide net with macro-influencers like celebrities.