Copywriting Is Review: An Irreverent Love-Letter To The Weird And Wonderful World Of Content Marketing

The realm of digital marketing is a place packed with wonderful contradictions. Creatives are constantly collaborating, bickering, vibing and sniping at each other in the relentless pursuit of developing award-worthy advertising campaigns. And among all that rabble and noise, copywriters are an important cog in the wheel to keep the marketing machine running smoothly.

But the life of a copywriter is also one of conflict, magic, bullshit, profundity and a stubbornness to get words onto a page no matter what. I’ve experienced any number of these factors during my own career as a copywriter and I’d wager it’s something that many other writers have experienced. 

So, discovering Andrew Boulton’s Copywriting Is: 30-or-so thoughts on thinking like a copywriter was a joy, as it’s a book that was written for copywriters and perfectly captures the beautiful absurdity of the profession.

Continue reading “Copywriting Is Review: An Irreverent Love-Letter To The Weird And Wonderful World Of Content Marketing”

Abbott #5 Review: A Satisfying, Supernatural Conclusion To An Exciting Series

Since it started in January, I’ve been following Saladin Ahmed’s Abbott series, which has continually impressed me with its subject matter and protagonist. Elena Abbott’s journalistic integrity combined with her status as a black woman has provided an interesting journey. Each issue has built momentum, showing elements of a supernatural threat lingering over Detroit. In Abbott #5, Elena finally confronts the demons of her past and future with explosive results.

Continue reading “Abbott #5 Review: A Satisfying, Supernatural Conclusion To An Exciting Series”

Abbott #4 Review: A High-Stakes Game Of Cat And Mouse

Since it started back in January, Saladin Ahmed’s Abbott series has been one of the most intriguing independent comic stories going. The potent mixture of political and supernatural themes have painted a compelling picture of Detroit in the 1970s. Abbott #4 sees daring reporter Elena Abbott finally get to the bottom of a case that’s been testing her since the beginning.

Continue reading “Abbott #4 Review: A High-Stakes Game Of Cat And Mouse”

Abbott #3 Review: A Fast-Paced Issue That Ramps Up The Supernatural Tension And Intrigue

Saladin Ahmed’s Abbott series has been one of the exciting original stories of 2018, with its focus on blaxploitation and political upheaval in 1970s Detroit. The momentum continues to build in issue three, as Elena Abbott looks to unravel a mystery that’s becoming increasingly supernatural. The story picks up directly from the second issue, with Abbott trying to escape a murderous centaur that’s determined to cut her investigation short.

Continue reading “Abbott #3 Review: A Fast-Paced Issue That Ramps Up The Supernatural Tension And Intrigue”

Abbott #1 Review: A Poignant, Political Debut In 1970s Detroit

The 1970s were a time of great cultural upheaval, from the Vietnam war, to the rise of disco. The decade provides fertile storytelling ground for Abbott #1, written by Saladin Ahmed. The comic features strong-willed reporter Elena Abbott investigating a case that forces her to confront her past. As a black woman in 1970s Detroit, Abbott faces a hotbed of racism and political change that tests her resolve and Ahmed makes sure she’s up for the challenge.

Continue reading “Abbott #1 Review: A Poignant, Political Debut In 1970s Detroit”