“Gurume” manga is a derivation of the word “gourmet”. Quite obviously, it refers to food. Gurume anime/manga has plots and storylines which makes food and its creators the real superheroes of the tale. Unsurprisingly, food is vital to Japanese culture and the genre centres around food found in different parts of Japan. However, (much like other anime/manga subcultures) gurume manga has a massive global cult following. The widespread availability of Japanese cuisine— such as sushi, sashimi, tamagoyaki, and gyoza—definitely helps. More importantly, it attracts fans because of the finesse of detail and design of the animated meals. Many people call gurume manga “food pornography”, because there is a voyeuristic pleasure to merely watching this animated food being made and presented.
Two of the most enjoyable things in life for me are comics and food, so when I see anything that combines both, my interest is going to be piqued. This was the case with food organisation Dole, who recently unveiled their Powering The Hero Within campaign to tie into the release of Avengers: Infinity War. The company have earned a reputation for promoting healthy eating and the new campaign follows in a similar mentality. The Comic Vault is taking a closer look into the campaign to see what makes it stand out.