There are so many books out there that many end up hidden in a shelf for what seems like years. It’s only after the second or third recommendation that people decide to take the plunge and read.
But it doesn’t have to be like that. You can make your book stand out in the sea of books just like yours. You can get as many people as possible to buy, read and recommend it to others. And you can even get them to purchase your second book. How? Social media is a huge marketing tool. Not only is it huge but it’s also cost effective. And your presence can be more noticeable than that of an author with a big marketing budget.