To put together an effective digital marketing strategy, content is one of the most important factors for ensuring success, and that’s where copywriters come in. But coming up with ideas on a daily basis is hard, and if you’re like me, it feels like banging your head against a wall when you’re trying to come up with something to write, yet nothing remotely interesting is coming to you. When that starts happening, I find it’s helpful to put together a content report.
A content report contains the latest news and information on a specific sector. The report could be based around research for a client, or it could simply be a bank of ideas to be used in future. A content report is a useful tool for copywriters, businesses and agencies, but where do you look for the right information and how is it beneficial?