How Your Business Can Tap Into The Power Of Nostalgia Marketing

With technology advancing on a regular basis it’s easy to feel overloaded with the latest trends and sensations. No one would blame you for feeling nostalgic about simpler times when Instagram didn’t exist and Game Boys were the best thing ever. Nostalgia is a powerful force that can bring back good memories. If you’ll allow me to wax lyrical about my childhood for a moment, I remember swapping Yu-Gi-Oh cards with my mates in the playground, coming home from school to watch shows like Hey Arnold! and Recess, or gaming on the PS One.

Research has shown that nostalgia has a positive effect, with Tim Wildschut and Constantine Sedikides of the Centre for Research on Self and Identity at the University of Southampton describing the phenomenon as “far from being a feeble escape from the present” it’s “a source of strength, enabling the individual to face the future.”

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Dole’s Powering The Hero Within Campaign Combines Avengers And Healthy Food Together

Two of the most enjoyable things in life for me are comics and food, so when I see anything that combines both, my interest is going to be piqued. This was the case with food organisation Dole, who recently unveiled their Powering The Hero Within campaign to tie into the release of Avengers: Infinity War. The company have earned a reputation for promoting healthy eating and the new campaign follows in a similar mentality. The Comic Vault is taking a closer look into the campaign to see what makes it stand out.

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How Spoilers Can Be Used As An Effective Marketing Technique

When it comes to engrossing television, we’re living in a golden age of must-see series. From praying our favourite characters don’t get killed in Game of Thrones, to watching Brummies take on the Mafia in Peaky Blinders, we’ve come to expect our emotions being toyed with on a regular basis. Streaming services like Netflix provide us with access to shows that people are raving about, so it’s little wonder the weekend is spent binging on an entire series.

When a show becomes popular enough, there’s always the risk of having it spoiled. Anyone who read the A Song of Ice and Fire book series had a good idea where Game of Thrones was heading up until a couple of seasons ago. We might say we don’t like a show being spoiled, but it doesn’t stop people speculating on the future of a story or information from being leaked.

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How Running A Regular Content Report Can Turn Your Business Into An Industry Leader

To put together an effective digital marketing strategy, content is one of the most important factors for ensuring success, and that’s where copywriters come in. But coming up with ideas on a daily basis is hard, and if you’re like me, it feels like banging your head against a wall when you’re trying to come up with something to write, yet nothing remotely interesting is coming to you. When that starts happening, I find it’s helpful to put together a content report.

A content report contains the latest news and information on a specific sector. The report could be based around research for a client, or it could simply be a bank of ideas to be used in future. A content report is a useful tool for copywriters, businesses and agencies, but where do you look for the right information and how is it beneficial?

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Creators Of New Macroverse App Reveal Why They Want It To Become The Netflix Of Comics

We’re living in an exciting time for comics, with plenty of independent creators being able to get their work in front of an audience and engage with people around the world. A number of apps for independent comics have started to be developed, and one of the most promising is Macroverse. The brainchild of M2, Macroverse is a phone app that allows comics to be consumed in a creative format. Creators Eben Matthews and Adam Martin teamed up with comic artist Steven Perkins to produce an original comic for Macroverse called DeadTown. I enjoyed talking to all three of them about how the app can help indie creators and the hope that Macroverse can become the Netflix of comics.

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Who Would The Avengers Be In The World Of Digital Marketing?

2018 is looking to be a busy year for digital marketing, with brands searching for new ways to reach their customers and drive engagement. 2018 is also set to be a great year for superheroes and a film I’m looking forward to seeing is Avengers: Infinity War. Before I let my inner fanboy take over, I’m sure you’re wondering how The Avengers franchise and digital marketing have anything in common.

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5 Self-Made Comic Entrepreneurs Who Will Inspire You To Achieve Your Business Goals

Becoming a success in the business world can be tricky, especially when everyone is fighting to establish themselves in a similar market. The world of comics has its fair share of savvy business owners, such as Bruce Wayne and Warren Worthington. Yet they were born into their fortunes and had money to fall back on. Being a self-made entrepreneur takes determination, bravery, intelligence and a limitless sense of self-belief. But it is possible and here are five comic characters who earned their fortunes through hard work and never settling for anything less than what they’re worth.

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