In a world where brands are fighting to connect with customers, it can be hard to find new ways to advertise. Thinking outside the box is a good way to generate fresh ideas, whether it’s through a campaign or social media. New platforms are being developed regularly to bridge the gap between brands and consumers. One of the most popular platforms is Twitch, with more companies using it as a way to reach younger customers. But for those who haven’t heard of Twitch, what is it and how can it be used to advertise your brand?
Have you ever gone into Starbucks and ordered a coffee using your phone? Every time you made a purchase a golden star appeared or a progress bar showed how much you needed to level up to gain the next perk. If it sounds like you were playing a game it’s because you were. Starbucks is one of many brands who’ve tapped into the concept of gamification and used it to their advantage.