Once upon a time, the world was made of stories. They were the first kind of currency, the thing that brought meaning to life. Passed down from person to person, to hear a story was to have knowledge. As the centuries rolled by, the stories found their way onto the page. People read books and discovered new worlds. Stories became the key to unlocking the imagination and books inspired people to learn how to read and write.
Somewhere along the way, stories found their way onto the screen. The public loved watching films and it became a new form of entertainment. But the stories were still stories. With the birth of the internet, stories became something you could consume on a daily basis. The way people chose to engage with the stories had changed, yet the medium remained the same.
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In a world where brands are fighting to connect with customers, it can be hard to find new ways to advertise. Thinking outside the box is a good way to generate fresh ideas, whether it’s through a campaign or social media. New platforms are being developed regularly to bridge the gap between brands and consumers. One of the most popular platforms is Twitch, with more companies using it as a way to reach younger customers. But for those who haven’t heard of Twitch, what is it and how can it be used to advertise your brand?
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Have you ever gone into Starbucks and ordered a coffee using your phone? Every time you made a purchase a golden star appeared or a progress bar showed how much you needed to level up to gain the next perk. If it sounds like you were playing a game it’s because you were. Starbucks is one of many brands who’ve tapped into the concept of gamification and used it to their advantage.
Continue reading “Is Gamification The Only Game In Town?”