Content Contradictions, Best Selling Books And Questionable Advice With Copywriter Andrew Boulton

The life of a copywriter is often fraught with procrastination, lots of briefs, conflicting advice and the occasional spark of creative brilliance that keeps us all paid and functioning from day-to-day. Andrew Boulton is one such copywriter who’s seen his fair share in the industry and has plenty of war stories to tell.

The author of the insightful Copywriting Is, Boulton was kind enough to share his process on writing the best-selling book with The Comic Vault. He also discusses why he’d make a terrible writing mentor, why his book isn’t meant to be taken as the gospel of content marketing and how good writers will always be at the heart of a successful content marketing strategy. 

Advertisement

Copywriting Is Review: An Irreverent Love-Letter To The Weird And Wonderful World Of Content Marketing

The realm of digital marketing is a place packed with wonderful contradictions. Creatives are constantly collaborating, bickering, vibing and sniping at each other in the relentless pursuit of developing award-worthy advertising campaigns. And among all that rabble and noise, copywriters are an important cog in the wheel to keep the marketing machine running smoothly.

But the life of a copywriter is also one of conflict, magic, bullshit, profundity and a stubbornness to get words onto a page no matter what. I’ve experienced any number of these factors during my own career as a copywriter and I’d wager it’s something that many other writers have experienced. 

So, discovering Andrew Boulton’s Copywriting Is: 30-or-so thoughts on thinking like a copywriter was a joy, as it’s a book that was written for copywriters and perfectly captures the beautiful absurdity of the profession.

GeekSmash Director Joe Delbridge On Combining Digital Marketing And Comics

In the modern world, digital marketing has become one of most popular methods of branding and business building. There are so many different avenues within the industry and having worked as a copywriter, I’m always on the lookout for new techniques. GeekSmash is an example of a digital marketing agency that’s doing something different because they’re catering to people who work in the pop culture industry.

It was fun to talk to GeekSmash CEO, Joe Delbridge about the message behind the agency and how it helps professional geeks. Joe talks about starting off as a blogger, growing his passion from comics and what the current status of influencer marketing is like in his opinion. 

5 Lessons Digital Marketers Can Learn From Epicurus

In the digital marketing world, people are constantly looking for fresh ways to connect with their audience and get ahead of the competition. Whether it’s designing new technology or developing the latest algorithm, marketeers are eager to embrace the future. But after reading a brilliant article by Frederic Kalinke over at Econsultancy on the marketing wisdom of Roman philosopher Marcus Aurelius, it got me thinking about the past. As a history geek, I love looking into ancient cultures and the kind of knowledge they possessed.

How Your Business Can Tap Into The Power Of Nostalgia Marketing

With technology advancing on a regular basis it’s easy to feel overloaded with the latest trends and sensations. No one would blame you for feeling nostalgic about simpler times when Instagram didn’t exist and Game Boys were the best thing ever. Nostalgia is a powerful force that can bring back good memories. If you’ll allow me to wax lyrical about my childhood for a moment, I remember swapping Yu-Gi-Oh cards with my mates in the playground, coming home from school to watch shows like Hey Arnold! and Recess, or gaming on the PS One.

Research has shown that nostalgia has a positive effect, with Tim Wildschut and Constantine Sedikides of the Centre for Research on Self and Identity at the University of Southampton describing the phenomenon as “far from being a feeble escape from the present” it’s “a source of strength, enabling the individual to face the future.”

Dole’s Powering The Hero Within Campaign Combines Avengers And Healthy Food Together

Two of the most enjoyable things in life for me are comics and food, so when I see anything that combines both, my interest is going to be piqued. This was the case with food organisation Dole, who recently unveiled their Powering The Hero Within campaign to tie into the release of Avengers: Infinity War. The company have earned a reputation for promoting healthy eating and the new campaign follows in a similar mentality. The Comic Vault is taking a closer look into the campaign to see what makes it stand out.

How Spoilers Can Be Used As An Effective Marketing Technique

When it comes to engrossing television, we’re living in a golden age of must-see series. From praying our favourite characters don’t get killed in Game of Thrones, to watching Brummies take on the Mafia in Peaky Blinders, we’ve come to expect our emotions being toyed with on a regular basis. Streaming services like Netflix provide us with access to shows that people are raving about, so it’s little wonder the weekend is spent binging on an entire series.

When a show becomes popular enough, there’s always the risk of having it spoiled. Anyone who read the A Song of Ice and Fire book series had a good idea where Game of Thrones was heading up until a couple of seasons ago. We might say we don’t like a show being spoiled, but it doesn’t stop people speculating on the future of a story or information from being leaked.

How Running A Regular Content Report Can Turn Your Business Into An Industry Leader

To put together an effective digital marketing strategy, content is one of the most important factors for ensuring success, and that’s where copywriters come in. But coming up with ideas on a daily basis is hard, and if you’re like me, it feels like banging your head against a wall when you’re trying to come up with something to write, yet nothing remotely interesting is coming to you. When that starts happening, I find it’s helpful to put together a content report.

A content report contains the latest news and information on a specific sector. The report could be based around research for a client, or it could simply be a bank of ideas to be used in future. A content report is a useful tool for copywriters, businesses and agencies, but where do you look for the right information and how is it beneficial?

Creators Of New Macroverse App Reveal Why They Want It To Become The Netflix Of Comics

We’re living in an exciting time for comics, with plenty of independent creators being able to get their work in front of an audience and engage with people around the world. A number of apps for independent comics have started to be developed, and one of the most promising is Macroverse. The brainchild of M2, Macroverse is a phone app that allows comics to be consumed in a creative format. Creators Eben Matthews and Adam Martin teamed up with comic artist Steven Perkins to produce an original comic for Macroverse called DeadTown. I enjoyed talking to all three of them about how the app can help indie creators and the hope that Macroverse can become the Netflix of comics.

Who Would The Avengers Be In The World Of Digital Marketing?

2018 is looking to be a busy year for digital marketing, with brands searching for new ways to reach their customers and drive engagement. 2018 is also set to be a great year for superheroes and a film I’m looking forward to seeing is Avengers: Infinity War. Before I let my inner fanboy take over, I’m sure you’re wondering how The Avengers franchise and digital marketing have anything in common.