To put together an effective digital marketing strategy, content is one of the most important factors for ensuring success, and that’s where copywriters come in. But coming up with ideas on a daily basis is hard, and if you’re like me, it feels like banging your head against a wall when you’re trying to come up with something to write, yet nothing remotely interesting is coming to you. When that starts happening, I find it’s helpful to put together a content report.
A content report contains the latest news and information on a specific sector. The report could be based around research for a client, or it could simply be a bank of ideas to be used in future. A content report is a useful tool for copywriters, businesses and agencies, but where do you look for the right information and how is it beneficial?
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We’re living in an exciting time for comics, with plenty of independent creators being able to get their work in front of an audience and engage with people around the world. A number of apps for independent comics have started to be developed, and one of the most promising is Macroverse. The brainchild of M2, Macroverse is a phone app that allows comics to be consumed in a creative format. Creators Eben Matthews and Adam Martin teamed up with comic artist Steven Perkins to produce an original comic for Macroverse called DeadTown. I enjoyed talking to all three of them about how the app can help indie creators and the hope that Macroverse can become the Netflix of comics.
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2018 is looking to be a busy year for digital marketing, with brands searching for new ways to reach their customers and drive engagement. 2018 is also set to be a great year for superheroes and a film I’m looking forward to seeing is Avengers: Infinity War. Before I let my inner fanboy take over, I’m sure you’re wondering how The Avengers franchise and digital marketing have anything in common.
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Becoming a success in the business world can be tricky, especially when everyone is fighting to establish themselves in a similar market. The world of comics has its fair share of savvy business owners, such as Bruce Wayne and Warren Worthington. Yet they were born into their fortunes and had money to fall back on. Being a self-made entrepreneur takes determination, bravery, intelligence and a limitless sense of self-belief. But it is possible and here are five comic characters who earned their fortunes through hard work and never settling for anything less than what they’re worth.
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Every day, more and more digital content is churned out in an effort to grab people’s attention. Blogs, social media posts, infographics and videos are all battling it out in an information overload. No wonder some marketers are looking for other mediums to get their message across. The most popular form of storytelling has always been novels, and brands are keen to make the most of the book format. This begs the question as to whether novels can help push branded content in a new direction, and if so, how can your business make the most of it?
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Once upon a time, the world was made of stories. They were the first kind of currency, the thing that brought meaning to life. Passed down from person to person, to hear a story was to have knowledge. As the centuries rolled by, the stories found their way onto the page. People read books and discovered new worlds. Stories became the key to unlocking the imagination and books inspired people to learn how to read and write.
Somewhere along the way, stories found their way onto the screen. The public loved watching films and it became a new form of entertainment. But the stories were still stories. With the birth of the internet, stories became something you could consume on a daily basis. The way people chose to engage with the stories had changed, yet the medium remained the same.
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In a world where brands are fighting to connect with customers, it can be hard to find new ways to advertise. Thinking outside the box is a good way to generate fresh ideas, whether it’s through a campaign or social media. New platforms are being developed regularly to bridge the gap between brands and consumers. One of the most popular platforms is Twitch, with more companies using it as a way to reach younger customers. But for those who haven’t heard of Twitch, what is it and how can it be used to advertise your brand?
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