The realm of digital marketing is a place packed with wonderful contradictions. Creatives are constantly collaborating, bickering, vibing and sniping at each other in the relentless pursuit of developing award-worthy advertising campaigns. And among all that rabble and noise, copywriters are an important cog in the wheel to keep the marketing machine running smoothly.
But the life of a copywriter is also one of conflict, magic, bullshit, profundity and a stubbornness to get words onto a page no matter what. I’ve experienced any number of these factors during my own career as a copywriter and I’d wager it’s something that many other writers have experienced.
So, discovering Andrew Boulton’s Copywriting Is: 30-or-so thoughts on thinking like a copywriter was a joy, as it’s a book that was written for copywriters and perfectly captures the beautiful absurdity of the profession.