With technology advancing on a regular basis it’s easy to feel overloaded with the latest trends and sensations. No one would blame you for feeling nostalgic about simpler times when Instagram didn’t exist and Game Boys were the best thing ever. Nostalgia is a powerful force that can bring back good memories. If you’ll allow me to wax lyrical about my childhood for a moment, I remember swapping Yu-Gi-Oh cards with my mates in the playground, coming home from school to watch shows like Hey Arnold! and Recess, or gaming on the PS One.
Research has shown that nostalgia has a positive effect, with Tim Wildschut and Constantine Sedikides of the Centre for Research on Self and Identity at the University of Southampton describing the phenomenon as “far from being a feeble escape from the present” it’s “a source of strength, enabling the individual to face the future.”
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Two of the most enjoyable things in life for me are comics and food, so when I see anything that combines both, my interest is going to be piqued. This was the case with food organisation Dole, who recently unveiled their Powering The Hero Within campaign to tie into the release of Avengers: Infinity War. The company have earned a reputation for promoting healthy eating and the new campaign follows in a similar mentality. The Comic Vault is taking a closer look into the campaign to see what makes it stand out.
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When it comes to engrossing television, we’re living in a golden age of must-see series. From praying our favourite characters don’t get killed in Game of Thrones, to watching Brummies take on the Mafia in Peaky Blinders, we’ve come to expect our emotions being toyed with on a regular basis. Streaming services like Netflix provide us with access to shows that people are raving about, so it’s little wonder the weekend is spent binging on an entire series.
When a show becomes popular enough, there’s always the risk of having it spoiled. Anyone who read the A Song of Ice and Fire book series had a good idea where Game of Thrones was heading up until a couple of seasons ago. We might say we don’t like a show being spoiled, but it doesn’t stop people speculating on the future of a story or information from being leaked.
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Once upon a time, the world was made of stories. They were the first kind of currency, the thing that brought meaning to life. Passed down from person to person, to hear a story was to have knowledge. As the centuries rolled by, the stories found their way onto the page. People read books and discovered new worlds. Stories became the key to unlocking the imagination and books inspired people to learn how to read and write.
Somewhere along the way, stories found their way onto the screen. The public loved watching films and it became a new form of entertainment. But the stories were still stories. With the birth of the internet, stories became something you could consume on a daily basis. The way people chose to engage with the stories had changed, yet the medium remained the same.
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Being connected more than ever means brands are battling with each other to get their content shared with the wider world. Whether it’s posting on your blog, or sharing competitions on social media, you’re determined to get the kind of audience engagement that matches the quality of your content. But staying relevant can be difficult when the average consumer is bombarded with new articles and videos every day.
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In a world where brands are fighting to connect with customers, it can be hard to find new ways to advertise. Thinking outside the box is a good way to generate fresh ideas, whether it’s through a campaign or social media. New platforms are being developed regularly to bridge the gap between brands and consumers. One of the most popular platforms is Twitch, with more companies using it as a way to reach younger customers. But for those who haven’t heard of Twitch, what is it and how can it be used to advertise your brand?
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