The life of a copywriter is often fraught with procrastination, lots of briefs, conflicting advice and the occasional spark of creative brilliance that keeps us all paid and functioning from day-to-day. Andrew Boulton is one such copywriter who’s seen his fair share in the industry and has plenty of war stories to tell.
The author of the insightful Copywriting Is, Boulton was kind enough to share his process on writing the best-selling book with The Comic Vault. He also discusses why he’d make a terrible writing mentor, why his book isn’t meant to be taken as the gospel of content marketing and how good writers will always be at the heart of a successful content marketing strategy.
Continue reading “Content Contradictions, Best Selling Books And Questionable Advice With Copywriter Andrew Boulton”
In the digital marketing world, people are constantly looking for fresh ways to connect with their audience and get ahead of the competition. Whether it’s designing new technology or developing the latest algorithm, marketeers are eager to embrace the future. But after reading a brilliant article by Frederic Kalinke over at Econsultancy on the marketing wisdom of Roman philosopher Marcus Aurelius, it got me thinking about the past. As a history geek, I love looking into ancient cultures and the kind of knowledge they possessed. Continue reading “5 Lessons Digital Marketers Can Learn From Epicurus”
When it comes to engrossing television, we’re living in a golden age of must-see series. From praying our favourite characters don’t get killed in Game of Thrones, to watching Brummies take on the Mafia in Peaky Blinders, we’ve come to expect our emotions being toyed with on a regular basis. Streaming services like Netflix provide us with access to shows that people are raving about, so it’s little wonder the weekend is spent binging on an entire series.
When a show becomes popular enough, there’s always the risk of having it spoiled. Anyone who read the A Song of Ice and Fire book series had a good idea where Game of Thrones was heading up until a couple of seasons ago. We might say we don’t like a show being spoiled, but it doesn’t stop people speculating on the future of a story or information from being leaked.
Continue reading “How Spoilers Can Be Used As An Effective Marketing Technique”
2018 is looking to be a busy year for digital marketing, with brands searching for new ways to reach their customers and drive engagement. 2018 is also set to be a great year for superheroes and a film I’m looking forward to seeing is Avengers: Infinity War. Before I let my inner fanboy take over, I’m sure you’re wondering how The Avengers franchise and digital marketing have anything in common.
Continue reading “Who Would The Avengers Be In The World Of Digital Marketing?”
The Comic Vault has reached another milestone of 600 followers and I wanted to thank new followers and old by giving them the opportunity to write guest posts for the website. In my experience, guest posts are a great way to build up your writing reputation, make new connections and step outside your comfort zone. Read on to find out what kind of opportunities are available.
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Once upon a time, the world was made of stories. They were the first kind of currency, the thing that brought meaning to life. Passed down from person to person, to hear a story was to have knowledge. As the centuries rolled by, the stories found their way onto the page. People read books and discovered new worlds. Stories became the key to unlocking the imagination and books inspired people to learn how to read and write.
Somewhere along the way, stories found their way onto the screen. The public loved watching films and it became a new form of entertainment. But the stories were still stories. With the birth of the internet, stories became something you could consume on a daily basis. The way people chose to engage with the stories had changed, yet the medium remained the same.
Continue reading “How Your Business Can Harness The Power Of Storytelling”
Being connected more than ever means brands are battling with each other to get their content shared with the wider world. Whether it’s posting on your blog, or sharing competitions on social media, you’re determined to get the kind of audience engagement that matches the quality of your content. But staying relevant can be difficult when the average consumer is bombarded with new articles and videos every day.
Continue reading “4 Content Marketing Tips For Sharing Your Passion With The World”