In the modern world, digital marketing has become one of most popular methods of branding and business building. There are so many different avenues within the industry and having worked as a copywriter, I’m always on the lookout for new techniques. GeekSmash is an example of a digital marketing agency that’s doing something different because they’re catering to people who work in the pop culture industry.
It was fun to talk to GeekSmash CEO, Joe Delbridge about the message behind the agency and how it helps professional geeks. Joe talks about starting off as a blogger, growing his passion from comics and what the current status of influencer marketing is like in his opinion. Continue reading “GeekSmash Director Joe Delbridge On Combining Digital Marketing And Comics”
Two of the most enjoyable things in life for me are comics and food, so when I see anything that combines both, my interest is going to be piqued. This was the case with food organisation Dole, who recently unveiled their Powering The Hero Within campaign to tie into the release of Avengers: Infinity War. The company have earned a reputation for promoting healthy eating and the new campaign follows in a similar mentality. The Comic Vault is taking a closer look into the campaign to see what makes it stand out.
Continue reading “Dole’s Powering The Hero Within Campaign Combines Avengers And Healthy Food Together”
When it comes to engrossing television, we’re living in a golden age of must-see series. From praying our favourite characters don’t get killed in Game of Thrones, to watching Brummies take on the Mafia in Peaky Blinders, we’ve come to expect our emotions being toyed with on a regular basis. Streaming services like Netflix provide us with access to shows that people are raving about, so it’s little wonder the weekend is spent binging on an entire series.
When a show becomes popular enough, there’s always the risk of having it spoiled. Anyone who read the A Song of Ice and Fire book series had a good idea where Game of Thrones was heading up until a couple of seasons ago. We might say we don’t like a show being spoiled, but it doesn’t stop people speculating on the future of a story or information from being leaked.
Continue reading “How Spoilers Can Be Used As An Effective Marketing Technique”
We’re living in an exciting time for comics, with plenty of independent creators being able to get their work in front of an audience and engage with people around the world. A number of apps for independent comics have started to be developed, and one of the most promising is Macroverse. The brainchild of M2, Macroverse is a phone app that allows comics to be consumed in a creative format. Creators Eben Matthews and Adam Martin teamed up with comic artist Steven Perkins to produce an original comic for Macroverse called DeadTown. I enjoyed talking to all three of them about how the app can help indie creators and the hope that Macroverse can become the Netflix of comics.
Continue reading “Creators Of New Macroverse App Reveal Why They Want It To Become The Netflix Of Comics”
Every day, more and more digital content is churned out in an effort to grab people’s attention. Blogs, social media posts, infographics and videos are all battling it out in an information overload. No wonder some marketers are looking for other mediums to get their message across. The most popular form of storytelling has always been novels, and brands are keen to make the most of the book format. This begs the question as to whether novels can help push branded content in a new direction, and if so, how can your business make the most of it?
Continue reading “Can You Take Your Branded Content To The Next Level By Using A Novel?”