How Spoilers Can Be Used As An Effective Marketing Technique

When it comes to engrossing television, we’re living in a golden age of must-see series. From praying our favourite characters don’t get killed in Game of Thrones, to watching Brummies take on the Mafia in Peaky Blinders, we’ve come to expect our emotions being toyed with on a regular basis. Streaming services like Netflix provide us with access to shows that people are raving about, so it’s little wonder the weekend is spent binging on an entire series.

When a show becomes popular enough, there’s always the risk of having it spoiled. Anyone who read the A Song of Ice and Fire book series had a good idea where Game of Thrones was heading up until a couple of seasons ago. We might say we don’t like a show being spoiled, but it doesn’t stop people speculating on the future of a story or information from being leaked.

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Can You Take Your Branded Content To The Next Level By Using A Novel?

Every day, more and more digital content is churned out in an effort to grab people’s attention. Blogs, social media posts, infographics and videos are all battling it out in an information overload. No wonder some marketers are looking for other mediums to get their message across. The most popular form of storytelling has always been novels, and brands are keen to make the most of the book format. This begs the question as to whether novels can help push branded content in a new direction, and if so, how can your business make the most of it?