The life of a copywriter is often fraught with procrastination, lots of briefs, conflicting advice and the occasional spark of creative brilliance that keeps us all paid and functioning from day-to-day. Andrew Boulton is one such copywriter who’s seen his fair share in the industry and has plenty of war stories to tell.
The author of the insightful Copywriting Is, Boulton was kind enough to share his process on writing the best-selling book with The Comic Vault. He also discusses why he’d make a terrible writing mentor, why his book isn’t meant to be taken as the gospel of content marketing and how good writers will always be at the heart of a successful content marketing strategy.
Continue reading “Content Contradictions, Best Selling Books And Questionable Advice With Copywriter Andrew Boulton”
The realm of digital marketing is a place packed with wonderful contradictions. Creatives are constantly collaborating, bickering, vibing and sniping at each other in the relentless pursuit of developing award-worthy advertising campaigns. And among all that rabble and noise, copywriters are an important cog in the wheel to keep the marketing machine running smoothly.
But the life of a copywriter is also one of conflict, magic, bullshit, profundity and a stubbornness to get words onto a page no matter what. I’ve experienced any number of these factors during my own career as a copywriter and I’d wager it’s something that many other writers have experienced.
So, discovering Andrew Boulton’s Copywriting Is: 30-or-so thoughts on thinking like a copywriter was a joy, as it’s a book that was written for copywriters and perfectly captures the beautiful absurdity of the profession.
Continue reading “Copywriting Is Review: An Irreverent Love-Letter To The Weird And Wonderful World Of Content Marketing”