The life of a copywriter is often fraught with procrastination, lots of briefs, conflicting advice and the occasional spark of creative brilliance that keeps us all paid and functioning from day-to-day. Andrew Boulton is one such copywriter who’s seen his fair share in the industry and has plenty of war stories to tell.
The author of the insightful Copywriting Is, Boulton was kind enough to share his process on writing the best-selling book with The Comic Vault. He also discusses why he’d make a terrible writing mentor, why his book isn’t meant to be taken as the gospel of content marketing and how good writers will always be at the heart of a successful content marketing strategy.
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