We’ve all heard the expression bigger is better, but micro-influencers are showing why greatness comes from small things. What are micro-influencers, you ask? They’re everyday people with a passion who want to share it with others. To get more technical, micro-influencers are social media gurus with followers of anywhere between 10,000 to 100,000 on Instagram. They are at the forefront of influencer marketing, with their recommendations making a difference to the right people. Brands use them to target a niche audience rather than casting a wide net with macro-influencers like celebrities.
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